On this page
Quick answer: A healthy online store usually has steady traffic, an average or better conversion rate, and at least some repeat customers — this check flags which of those areas needs attention.
How to use it
Answer each question about traffic, conversion, repeat customers, response time, and margin tracking. Your store health score updates as you go.
What this quiz looks at
- Whether you have steady traffic to your store
- Your conversion rate on visitors
- Whether you have repeat customers
- Your response time to customer questions
- Whether you track your profit margin regularly
How to read your result
A score of 3 or under means a few core areas are holding the store back and are worth fixing before anything else. Between 4 and 7 is a stable foundation with room to tighten up. Above 7 means the store is running well across the board.
FAQ
What's a healthy conversion rate for a new store?
It varies by niche, but consistently below 1% is usually a sign to look at product pages or pricing before spending more on traffic.
Is this a substitute for a real analytics review?
No. It’s a quick pulse-check to flag where to look closer, not a replacement for reviewing your actual store data.
Which area should I prioritize if several score low?
Traffic and conversion usually come first — repeat customers and response time matter more once there’s steady volume to work with.