On this page
Quick answer: A niche is usually worth pursuing once you’ve confirmed real demand, a workable margin, and at least one clear weakness in existing competitors — not just personal interest.
How to use it
Work through each step in order and check it off as you go. Your research-complete percentage updates as you go.
The 8 checks, at a glance
- Identify 3 competitor stores in this niche
- Check search demand for your main keyword
- Confirm a workable margin at your target price
- Find where the audience is active
- List 3 problems this audience wants solved
- Check supplier availability and shipping times
- Note 2 things competitors do poorly
- Write one sentence describing your angle
How to read your result
Under 40% means you’re still early — keep working through the list before deciding anything. Between 40% and 99% means you have real progress but a few steps left before committing. At 100%, you have enough evidence to make an informed call on the niche.
FAQ
How do I know if a niche is actually worth pursuing?
Confirm real search demand, a workable margin at your target price, and at least one weakness in competitors you can do better — interest alone isn’t enough signal.
Do I need to finish every step before starting?
Not strictly, but the further you get, the fewer surprises you’ll run into after you commit to a niche.
Will my progress be saved if I leave and come back?
No. This checklist doesn’t save between visits, so keep your own notes if you need to pause partway through.