Marketing & traffic

Everything about getting people to your store.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Comparing two versions of a page or ad against real traffic to see which one performs better.

B

What Is Bounce Rate? A high bounce rate on a landing page often signals a mismatch between what…

C

What Is Churn Rate? Churn rate is most associated with subscriptions, but a store without one can adapt…

Click-Through Rate (CTR)

What Is Click-Through Rate? CTR measures how compelling an ad is at the moment someone sees it, before…

Cost Per Click (CPC)

What Is Cost Per Click? CPC affects how far a test budget stretches. The same $100 budget buys…

Customer Acquisition Cost (CAC)

What Is Customer Acquisition Cost? CAC takes your total marketing spend over a period and divides it by…

R

Return on Ad Spend (ROAS)

What Is ROAS? ROAS is usually written as a ratio, like 4:1, meaning $4 of revenue for every…

S

Work that makes your pages easier for search engines to understand and rank.

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