Quick answer: Most small online stores need to sell between 10 and 40 units a month to cover their fixed costs. Enter your own numbers below to find your exact break-even point.
How to use it
Enter your fixed monthly costs, your selling price per unit, and your cost per unit. The result updates as you type.
What goes into your break-even number
- Fixed monthly costs — hosting, apps, subscriptions you pay regardless of sales
- Selling price per unit — what you charge per sale
- Cost per unit — what that sale costs you to deliver, including fees
How to read your result
Ten units or fewer to break even is a low bar you can likely clear within your first few weeks. Between 10 and 40 is a moderate bar that calls for a steady sales pace. Above 40, your price or your fixed costs are working against you — worth revisiting one of the two.
FAQ
How many sales does a new store usually need to break even?
It depends on fixed costs and margin, but many small stores break even somewhere between 10 and 40 units a month.
What counts as a fixed monthly cost?
Anything you pay whether you make a sale or not — hosting, apps, and subscriptions. Leave out one-time setup costs.
Is break-even the same as profitable?
No. Break-even means you’re covering costs. Anything sold beyond that point is where real profit starts.