Metrics & money

The numbers that tell you how the store is doing.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Average Order Value (AOV)

"Average order value" — the average amount a customer spends in a single order.

C

Conversion rate

The share of visitors who complete the action you wanted — usually a purchase.

Customer Acquisition Cost (CAC)

What Is Customer Acquisition Cost? CAC takes your total marketing spend over a period and divides it by…

M

The share of a product's price that is left as profit once all costs are subtracted.

P

What Is Profit Margin? For example, if an item sells for $50 and costs $20 to source and…

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