Store & operations

Orders, fulfillment, support and the day-to-day.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

A cart a shopper fills but leaves without completing the purchase.

B

Break-Even Point

What Is the Break-Even Point? Below the break-even point, you’re operating at a loss. Above it, every additional…

C

What Is a Chargeback? Instead of contacting the store, the customer contacts their card issuer and disputes the…

Customer Acquisition Cost (CAC)

What Is Customer Acquisition Cost? CAC takes your total marketing spend over a period and divides it by…

Customer Lifetime Value (LTV)

What Is Customer Lifetime Value? LTV looks past the first sale to estimate what a customer is worth…

F

Everything involved in getting a paid order delivered to the customer.

S

SKU (Stock Keeping Unit)

What Is a SKU? Each variant of a product — a different size or color, for example —…

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